The studio on Alder Lane
Ten years on the same street, still taking fewer appointments than the room could hold.
A room that takes fewer bookings on purpose
Hverdag opened on Alder Lane in 2014 with four chairs and one rule that has not moved since: the diary closes before the room gets busy enough to rush anyone. It costs us bookings most weeks. It is also the reason nobody here cuts with one eye on the clock — and the reason a colour correction can take the whole afternoon, if that is what it honestly needs.
A full diary is the easy part. A room where nobody is rushing is the hard one.
House rule, since 2014
12
years on Alder Lane
4.9
average client rating
7
industry awards
3K+
clients since 2014
Four stylists, four chairs
Everyone here trains four times a year, and everyone still does their own blow-dries. Nobody gets passed down the line to a junior.
Elin Vasarhelyi
Dry cuts and shapes that grow out.
Cutting
Marta Bruun
Colour corrections and slow blondes.
Colour
Amara Okonkwo
Curls and coils, always cut dry.
Curls
Bea Halloran
Bond work, gloss
and scalp care.
Treatments
Studio address
18 Alder Lane, Cityville CV2 4RG
Hours
Tue–Fri: 9.00–19.00
Sat: 9.00–16.00
Sun & Mon: closed